Optimizing the Impact of the Mass Media on Communicative Interaction in Public Administration Sphere

Authors

DOI:

https://doi.org/10.17721/2616-9193.2019/12-3/8

Keywords:

public and administration decisions, public administration, public, functions, communicative interaction, democracy

Abstract

The purpose of the article is to conduct a theoretical analysis of the content, essence and functions of the mass media as an important part of the functioning of the political system of society; research on the interaction of government authorities and the mass media; features of the impact of the mass media on society and public administration.
Such general scientific and special methods were used in order to reach the set goals: generalization method was used in order to reveal the theoretical and methodological foundations of the communicative interaction mechanisms in the public administration sphere; system method was used in order to reveal the conceptual foundations of communicative interaction in the public administration sphere; logical and dialectical methods, generalization method, method of complex and systemic approaches were used in order to improve certain definitions; logical method was used for theoretical generalization and formulation of conclusions and proposals.
In accordance with the goals of the research:
1) on the basis of the theoretical analysis of the research field on the interaction of public administration authorities and the mass media, it was proved that public administration in modern society is impossible without an extensive system of communication;
2) it was established that in the conditions of transition to the information society the role and importance of mass media in the public processes, which take place in modern Ukraine, grow. At the same time, the subjects of public power become the subjects of the communicative process;
3) a theoretical analysis of the research field on the interaction of government authorities and the mass media, where the mass media is often seen not as a socially responsible business, but as a component of political capital or influence, was made;
4) it was established that the formation of the global communication space also affects the role and functions of the mass media;
5) features of the impact of the mass media on society and public administration were analyzed and concepts were singled out;
6) positive aspects of cooperation between the mass media and government authorities in terms of the term “interaction” were defined;
7) it was proved that the mass media is an important tool of public administration, which directly depends on the current political regime in the country;
8) it was established that the mass media is an integral part of the mechanism of democracy functioning, its values and normative principles as well as an important tool of public administration, but it directly depends on the existing political regime in the country. Openness and ensuring access of citizens to information on the activities of the government as well as the involvement of the population in the discussion of socially important information are crucial for the government.
It was established that democratic transformations are possible only under the condition of wide openness of the society, publicity and freedom of speech, which would not give advantages to any political force in possession of the mass media. The author’s position on the definition of positive aspects of cooperation between the mass media and government authorities in terms of the term “interaction”. The article contains an original analysis of modern approaches to the peculiarities of the relationship between the government and the mass media, government authorities and the mass media as well as certain aspects of the functioning of the mass media in the processes of democratic transformations of Ukrainian society and legal regulation of state policy in the mass media sphere.
The article can serve as a methodological and theoretical basis for further study of the mass media as a component of human communication; the mass media as a channel of manipulative influence on society; features of the functioning of the mass media in the period of transformation of modern Ukrainian society; as well as the role of the mass media in the process of forming the social and communication sphere of civil society.

References

Attitude of the Population to the Media and Consumption of Different Types of Media in 2019. Retrieved from: https://www.ukrinform.ua/rubric-presshall/2800872-stavlenna-naselenna-do-zmi-ta-spozivannariznih-tipiv-media-u-2019-roci-rezultati-sociologicnogo-opituvanna.html [in Ukrainian].

Blintsova V.O. (2013). The Process of Mediatization of the Politics and Function of the Media in Modern Society. Aktualni problemy polityky : zbirnyk naukovykh prats. MON Ukrainy, NU OIuA, Odesa. Vol. 49. PP. 126–131 [in Ukrainian].

Bodnarchuk O.V. (2014). The Interconnection of Power and the Media. Hileia: naukovyi visnyk. Vol. 85. PP. 330–334. Retrieved from: http://nbuv.gov.ua/UJRN/gileya_2014_85_86 [in Ukrainian].

Curran J. (1991). Rethinking the Media as a Public Sphere. Communication and Citizenship: Journalism and the Public Sphere / ed. by P. Dahlgren and C. Sparks. Routledge, London. P. 27–57 [in English].

Encyclopedia of Modern Ukraine. Mass Media (2018). Retrieved from: http://esu.com.ua/search_articles.php?id=64254 [in Ukrainian].

Horban Yu.O. (2013). New Communication Opportunities in the Interaction of Mass Media, Government Authorities and Public Organizations. Visnyk Natsionalnoi akademii derzhavnoho upravlinnia pry Prezydentovi Ukrainy. No. 4. PP. 38–46. Retrieved from: http://nbuv.gov.ua/UJRN/ Vnadu_2013_4_8 [in Ukrainian].

Hrytsenko O.M. (2003). Mass Media in the Process of Democratic Transformations of Ukrainian Society (Political and Cultural Aspect): Thesis of Doctor of Political Science: 23.00.03. Kyivskyi natsionalnyi universytet imeni Tarasa Shevchenka. Instytut zhurnalistyky, Kyiv. 425 p. [in Ukrainian].

Imeridze M. (2016). Essential-Functional Analysis of Mass Media. Psykholohiia i suspilstvo. No. 1. PP. 109–113. Retrieved from: http://nbuv.gov.ua/UJRN/Psis_2016_1_9 [in Ukrainian].

Information Policy of Ukraine: European Context: a Monograph (2007) / Huberskyi L.V., Kaminskyi Ye.Ye., Makarenko Ye.A., Ozhevan M.A., etc. Lybid, Kyiv. 360 p. [in Ukrainian].

Kriukov O. (2006). Political-Administrative Elite of Ukraine as a Factor of State Formation: a Monograph. Vyd-vo NADU, Kyiv. 252 p. [in Ukrainian].

Kulchii O. (2015). Legal Regulation of the State Policy in the Sphere of Mass Media. Forum prava. No. 3. PP. 131–134 [in Ukrainian].

Lashkina M.H. (2005). Power Relations and the Media: New Challenges in Time. Aktualni problemy derzhavnoho upravlinnia na novomu etapi derzhavotvorennia: materialy naukovo-praktychnoi konferentsii za mizhnarodnoiu uchastiu. Kyiv, 31 May 2005 : in 2 vol. / ed. V.I. Luhovohyi, V.M. Kniazieva. Vyd-vo NADU, Kyiv. Vol. 1. PP. 237–238 [in Ukrainian].

Luhmann N. (2005). The Reality of the Mass Media. Praksis, Moscow. 256 p. [in Russian].

Luhmann N. (2006). Society of Society. Part IV. Differentiatio]. Lohos, Moscow. PP. 298–299 [in Russian].

Lull J. (2002). Media, Communication, and Culture : A Global Approach. K.I.S., Kyiv. 264 p. [in Ukrainian].

McQuail D. (2010). Mass Communication Theory. Litopys, Lviv. 538 p. [in Ukrainian].

Onyshchenko O.S, Horovyi V.M, Popyk V.F. (2013). Social Networks as a Factor in Civil Society Development: a Monograph. NBUV, Kyiv. 220 p. Retrieved from: http://irbis-nbuv.gov.ua/everlib/item/er-0003166 [in Ukrainian].

Orokhovska L.A. (2011). Mass Media as a Component of Human Communication. Visnyk Natsionalnoho aviatsiinoho universytetu. Seriia : Filosofiia. Kulturolohiia. No. 1. PP. 135–138. Retrieved from: http://nbuv.gov.ua/UJRN/Vnau_f_2011_1_34 [in Ukrainian].

Panarin I.N. (2003). Information Warfare Technology. KSP+, Moscow. 320 p. [in Russian].

Petrovskyi P. (2011). Theoretical and Methodological Significance of the Humanitarian Paradigm for the Activity of a Social Subject. Publichne upravlinnia : teoriia ta praktyka : zbirnyk naukovykh prats Asotsiatsii doktoriv derzhavnoho upravlinnia. Vyd-vo ADNDU, Kharkiv. No. 7. PP. 224–229 [in Ukrainian].

Pohorila L.P. (2015). Non-State Mass Media as an Institute of Civil Society (Theoretical and Legal Aspect): Abstract of the Dissertation of the Candidate of Jurisprudence: 12.00.01. Natsionalnyi pedahohichnyi universytet im. M.P. Drahomanova, Kyiv. 20 p. [in Ukrainian].

Polishchuk Yu., Hnatiuk S., Sieilova N. (2015). Mass Media as a Channel of Manipulative Influence on Society. Bezpeka informatsii. Vol. 21, No. 3. PP. 301–308. Retrieved from: http://nbuv.gov.ua/UJRN/bezin_2015_21_3_13 [in Ukrainian].

Polonskiy A.V. (2015). Media and Their Textual Reality. Nauchnyie vedomosti BelGU. Seriya: Gumanitarny nauki. No. 18 (215). Vol. 27. PP. 17–24 [in Russian].

Polyakova N. (2004). XX century in Sociological Theories of Society. Izd-vo “Logos”, Moscow. 384 p. [in Russian].

Radchenko O.V. (2011). State and Democracy: the First Multi-Semantic Political Vocabulary: a Textbook. Vyd-vo Asotsiatsii doktoriv derzhavnoho upravlinnia, Kharkiv. 312 p. [in Ukrainian].

Rudyk M. (2020). The Impact of Social Media on the Formation of Public Opinion. Visnyk Lvivskoho universytetu. Seriia: Zhurnalistyka. Vol. 48. PP. 198–206 [in Ukrainian].

Shevchuk K. (2010). The Influence of Mass Media on the Formation of a New Social Reality. Naukovi zapysky [Natsionalnoho universytetu “Ostrozka akademiia”]. Seriia: Filosofiia. Vol. 6. PP. 38–44. Retrieved from: http://nbuv.gov.ua/UJRN/Nznuoafs_2010_6_7 [in Ukrainian].

Trehub K.S. (2015). Features of Functioning of Mass Media in the Period of Transformation of Modern Ukrainian Society: the Problem of Social Responsibility. Visnyk Lvivskoho universytetu. Seriia sotsiolohichna. Vol. 9. PP. 138–146. Retrieved from: http://nbuv.gov.ua/UJRN/Vlnu_sociology_2015_9_16 [in Ukrainian].

Verbytskyi P. (2016). Interaction between Government Authorities and the Media as a Category of Social Communication Science. Dialoh: media-studii. Vol. 22. PP. 17–28. Retrieved from: http://nbuv.gov.ua/UJRN/dialog_2016_22_4 [in Ukrainian].

Yasynevych S.L. (2018). The Place and Role of Mass Media in the Process of Forming the Social and Communication Sphere of Civil Society. Teoriia ta praktyka derzhavnoho upravlinnia. Vol. 3 (62). PP. 1–8. Retrieved from: http://www.kbuapa.kharkov.ua/e-book/tpdu/2018-3/doc/2/2_5.pdf [in Ukrainian].

Zaporozhets T.M. Media Space as an Environment of Origin of Info Person. Retrieved from: http://ippo.org.ua/index.php?option=com_content&task=view&id=2180&temid=41 [in Ukrainian].

Published

2019-12-27

Author Biography

Olena Rachynska, Department of Awareness-Building Work and Training Programs of the National Agency on Corruption Prevention

Leading Specialist of the Unit of Awareness-Building Work of the Department of Awareness-Building Work and Training Programs of the National Agency on Corruption Prevention

How to Cite

Rachynska, O. (2019). Optimizing the Impact of the Mass Media on Communicative Interaction in Public Administration Sphere. Bulletin of Taras Shevchenko National University of Kyiv. Public Administration, 12(2), 26-38. https://doi.org/10.17721/2616-9193.2019/12-3/8